Getting Animated: 5 Things To Do Before Requesting A Video Quote
You’ve decided an animated video is just what your business needs to capture attention and convey your key messages. Excellent idea! Animated videos are an extremely effective way to engage viewers while communicating your brand story and value proposition.
But before you start gathering animation video quotes, there are a few things you should do first:
Define your goals and target audience.
What do you want the video to achieve? Who needs to see it? Your goals and intended viewers should guide the video style, length, tone and content. Make sure you have a crystal clear vision before requesting estimates.
Determine your budget.
Animated video production can cost anywhere from a few hundred to several thousand pounds/dollars. Know how much you can invest so you get quotes you can actually afford. Ask about options at different price points.
Develop a script and storyboard.
Write out the script to convey your message clearly. Turn it into a storyboard illustrating the visuals. This gives animators something specific to quote and helps determine costs.
Decide on animation style.
Do you want 2D, 3D, whiteboard, motion graphics or another style? Simple 2D is often the most budget friendly. Select a style that aligns with your brand.
Know when you need the video.
Have a firm delivery deadline in mind. Rushed animation often costs more. Factor in adequate production time based on video length and complexity.
Taking the time for proper planning will ensure you get an on-target, reasonably priced animated video quote that fits both your budget and goals. It provides valuable direction for animators as well. Following these steps will set your video project up for success!