Google Explainer Video – 5 Must-Have Videos For Your Business

Dec 7, 2023 | Video Marketing, Digital Marketing

Google Explainer Video


Google explainer videos have become a cornerstone in brand communication, with Google setting the bar high through its innovative and captivating styles. In this guide, we delve into the various animation techniques Google employs to convey its ideas effectively.

Stop Motion Photography + Animation

Google’s utilization of stop-motion photography for Google Street View brings a unique perspective. The video creatively maps streets, offering viewers an immersive journey. Watch the video here.

Google Explainer Video Motion Graphic Animation

To simplify complex concepts like Google BigQuery, motion graphic animation proves to be highly effective. This style engages viewers and facilitates a better understanding of intricate ideas. Check out the Google explainer video motion graphic animation here.

Google Explainer Video 3D Animation

Google embraces 3D animation to showcase innovations like the “Daydream” VR platform. This style provides a natural and immersive experience, creating a portal to a whole new world. Experience it here.

Google Explainer Video Shape-Based Animation

Google’s gets a minimalist portrayal through shape-based animation, using abstract shapes and forms. The video blends 2D and 3D techniques, creating a unique outlook. View the video here.

Puppet & Hand Drawn Animation

Chrome for Business takes center stage in this Google animation, employing various styles, including motion graphics and hand-drawn puppet animations. Dive into the visually stunning experience here.

Choosing the Right Style

Deciding on the perfect style for your explainer video involves considering your business, target audience, and message. Whether it’s the simplicity of whiteboard animation or the charm of stop-motion, each style has unique strengths. Learn more about choosing the right animation style here.

Frequently Asked Questions

Q: How do explainer videos impact SEO?

A: Explainer videos enhance the quality of content on a webpage, positively impacting SEO. Learn more here.

Q: Can a video production agency help in creating explainer videos?

A: Yes, working with a video production company or hiring an animator can help bring your explainer video ideas to life. Explore services from an award-winning video production company here.

Q: What are some popular animated explainer video styles?

A: Popular styles include stop-motion, motion graphics, 3D animation, shape-based animation, and puppet & hand-drawn animation. Discover more styles here.


Incorporating animated explainer videos into your marketing strategy can significantly benefit your business. Whether you seek inspiration or guidance, Google’s animated videos serve as a reference point for creating impactful content. Elevate your brand with the right animation style and captivate your audience.

Contact me to create an amazing video for your business. Contact me for a quote below:

Next topic: Are Explainer Videos Still A Thing?

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