How Animated Explainer Videos Can Increase Conversion Rates

Sep 17, 2023 | Video Marketing

How Animated Explainer Videos Can Increase Conversion Rates

How Animated Explainer Videos Can Increase Conversion Rates

In today’s online world, conversions are everything. The higher your website or landing page’s conversion rate, the more leads and sales you generate. So how can businesses increase conversion rates? One of the most effective yet underutilized techniques is using animated explainer videos. 

An explainer video uses animation, motion design, and narrative to showcase your product or service and explain how it solves customers’ problems or improves their lives. But explainer videos aren’t just useful for demonstrations – when placed strategically on landing pages and websites, they can also compel visitors to convert.

Here are some key benefits of using animated explainer videos to boost conversions:

Improved Comprehension

Animated videos can quickly communicate complex ideas, products, or services in a simplified way. The visuals help viewers grasp and retain the information better than text alone. Improved comprehension of your offering leads to higher conversion rates.

Higher Engagement 

Video is inherently more engaging than other content formats. Viewers pay more attention and are less likely to bounce away out of boredom. Animated video in particular holds attention with dynamic motion and visual interest. Engaged visitors are primed for conversion.

Increased Trust 

Seeing how your product works through an animated demo builds credibility and trust with visitors. They feel more confident in the value your offering provides, making them more likely to convert.

Better Storytelling

Animation allows you to tell a compelling story that connects emotionally with the viewer. Stories humanize your brand, resonate deeper, and prompt visitors to convert.

Focused Message

Explainer videos allow you to highlight one focused benefit, feature, or offer. A tight, cohesive message is more convincing and actionable than scattered text and images.

Guided Journey

The linear nature of video lets you guide the viewer through a strategic customer journey designed to educate, convince, and ultimately convert.

Placement Best Practices

Where and how you place your animated video on a page also impacts conversion rates. Follow these best practices:

– Place the video above the fold near the top of the page 

– Use arrows or animations to draw attention to the video

– Make the thumbnail compelling to click on 

– Keep the video under 2 minutes for the highest engagement

– Include a strong call to action at the end to click through

Over 85% of businesses say video has directly increased their conversion rates. Animated video is an especially smart choice because it turns complex topics into simple, engaging stories. With an animated explainer video guiding visitors through an optimized customer journey, you can turn more website visitors into high-value conversions.

Looking for someone to produce a results-driven animated video? Get an instant quote for an affordable yet high-quality animated explainer video custom-made for your business at Anthony Animates Video Explainers. I will help you explain your product, improve engagement, build trust, and boost conversions!

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