What makes a great SaaS explainer video

Oct 22, 2023 | Video Marketing

saas explainer videos

In this article, we’ll explore what makes a great SaaS explainer video and how you can create one for your business.

Key Takeaways
1. SaaS explainer videos are an effective way to communicate your product’s value proposition to potential customers.
2. Explainer videos should be short, engaging, and easy to understand.
3. Use storytelling techniques to make your video more memorable and relatable.
4. Include a call-to-action at the end of your video to encourage viewers to take action.

Part 1: Introduction

SaaS explainer videos are an effective way to communicate your product’s value proposition to potential customers. They can help you increase conversions, reduce churn, and improve customer satisfaction.

Part 2: What Makes a Great SaaS Explainer Video?

what makes a great SaaS explainer video

A great SaaS explainer video should be short, engaging, and easy to understand. Here are some tips for creating an effective explainer video:

  1. Keep it short: Your video should be no longer than 2-3 minutes.
  2. Use storytelling techniques: Tell a story that resonates with your target audience.
  3. Focus on benefits: Highlight the benefits of your product, not just its features.
  4. Use visuals: Use visuals to help explain complex concepts.
  5. Include a call-to-action: Encourage viewers to act at the end of your video.

Table 1: Examples of Great SaaS Explainer Videos

CompanyVideo TitleLink
DropboxWhat is Dropbox?Visit
SlackSo Yeah, We Tried Slack…Visit
AsanaAsana Product TourVisit

Part 3: How to Create a Great SaaS Explainer Video

Creating a great SaaS explainer video requires careful planning and execution. Here are some steps you can follow:

  1. Define your target audience: Who are you trying to reach with your video?
  2. Identify your unique selling proposition (USP): What makes your product different from others in the market?
  3. Write a script: Your script should be concise, engaging, and easy to understand.
  4. Create a storyboard: A storyboard will help you visualize how your video will look and feel.
  5. Record your voiceover: Your voiceover should be clear and easy to understand.
  6. Create visuals: Use visuals to help explain complex concepts.
  7. Edit your video: Edit your video so that it flows smoothly and is easy to follow.
  8. Add music and sound effects: Music and sound effects can help make your video more engaging.

Table 2: Tools for Creating SaaS Explainer Videos

Tool NameDescriptionLink
Animated VideoCreate animated whiteboard videos with easeVisit
PowToonCreate professional-looking videos without any design skillsVisit
WistiaHost, manage, and track your videos with easeVisit

By following these steps, you can create a great SaaS explainer video that effectively communicates your product’s value proposition to potential customers.

If you would like a SaaS explainer created for your business. Click below for a quote.

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