Ever tried explaining what your business does in one quick sentence—and watched people’s eyes glaze over?
You know your service solves a problem, but it’s tough to get people to listen long enough to understand it.
That’s where 2D animation explainer videos come in.
These videos are like your brand’s secret weapon, breaking down complex ideas into simple visuals that keep people hooked.
Local businesses, startups, and even established brands have started using animated explainer videos because they just work.
What Makes 2D Animation Explainer Videos So Effective?
1. They Get to the Point—Fast
People these days don’t have time. They want to know what you do, how it helps, and why they should choose you.
With a 2D animation explainer video, you can cover all of that in under 90 seconds.
And let’s face it—reading a big block of text? Not everyone’s up for it. But animated videos? They’re engaging, they’re quick, and they simplify everything.
2. Boost Conversions Like Crazy
Think about it—would you rather read about a product or watch it in action?
Studies show that adding a video on a landing page can increase conversions by up to 80% (WordStream). Yep, that’s real.
Videos help people understand your product better and make them feel like they can trust you. And trust leads to sales.
For example, at Anthony Animates, we offer a Free Landing Page with your first 2D explainer video to make that conversion journey even smoother.
3. Video Brings SEO Power
Google loves video. If you want to boost your site’s visibility, animated explainer videos are a top strategy.
When people stay longer on your page to watch a video, it sends a signal to search engines that your content is worth ranking (HubSpot).
And if you’re sharing your video on social platforms? Even better. Videos get more shares than static posts, which means more eyes on your brand.
Check out our article on how local businesses can boost visibility with animation to learn more.
How to Use 2D Animation Explainer Videos for Max Impact
- Website Landing Pages: This is prime real estate for your explainer video. It’s often the first place potential customers visit, so don’t let them leave confused.
- Social Media Ads: A quick, snappy animated video is perfect for Instagram, Facebook, and even LinkedIn ads.
- Email Marketing: Throwing an explainer video into your email campaigns can increase click rates and engagement. No one can resist hitting play on an animation that gets straight to the point.
Want to see other businesses winning with animation? Check out how businesses use video to drive customer engagement.
Current Trends in 2D Animation Explainer Videos
Flat Design, Bold Colors
Forget complex, 3D stuff. People respond to bold colors and flat designs because they’re easy on the eyes. They keep the focus on your message, not unnecessary fluff.
Character-Based Stories
When you add a character that represents your brand, people feel more connected to what you’re saying.
Think of it as having a friendly face to show off your business—it just feels more approachable.
Simple Storyboarding for Clarity
Good storyboarding means every frame has a purpose. You don’t want a storyboard that confuses people.
Keep it simple, and your message stays clear.
And if you’re curious about designing visuals that work, check out our guide on storyboarding.
Anthony’s Free Landing Page Offer for First-Time Buyers
With seven years in animation, I’ve seen what works and what doesn’t.
So here’s a deal: order your first 2D animation explainer video with Anthony Animates, and you’ll get a Free Landing Page to go with it.
That’s the whole package: a powerful explainer video plus a landing page optimised to make the sale. It’s a one-two punch for bringing in customers.
FAQs on 2D Animation Explainer Videos
Why do I need a 2D animation explainer video for my business?
Because it works. Animated videos are more engaging than text alone. They make it easy for customers to understand what you offer, and they boost conversions.
How long should an explainer video be?
Short and sweet—60-90 seconds is ideal. Anything longer, and people start checking out.
Need help finding the right length? I’ve got you covered.
What’s the difference between 2D and 3D explainer videos?
2D is simple, affordable, and ideal for conveying clear messages. It’s a no-brainer for most local businesses.
3D is usually for brands needing highly detailed product showcases. But for most startups, 2D animation explainer videos do the trick.
What’s the best place to use an explainer video?
Start with your website and social media channels. Use them anywhere people are interacting with your brand.
Key Takeaway
A 2D animation explainer video isn’t just a “nice-to-have.”
It’s the boost your business needs to convert more customers, rank higher on search engines, and grow your brand. And with Anthony Animates, you get a Free Landing Page to give you the edge from day one.
Ready to grab the spotlight for your business? Get started with a 2D character explainer video here.
🚀 Promotions and Resources:
- 🚀 Get a FREE Landing Page when you order your first 2D Character Explainer Video 👉 https://anthonyanimates.co.uk/videolandingpage
- Need a Custom Video for Your Services? 👉 https://anthonyanimates.co.uk/request-a-quote
