Alright, here’s the real question: Why do so many businesses swear by animated explainer videos?
If you’re running a business, you’ve likely got about ten seconds to grab your audience’s attention before they’re clicking away. That’s where animated explainer videos come in. They’re short, they’re punchy, and they deliver the message without the viewer even realising it.
But what actually are these animated explainer videos, and why are they the go-to for brands looking to stand out? Let’s get into it.
What Exactly Are Animated Explainer Videos?
Put simply, an animated explainer video is a short, animated video that explains your product, service, or business idea in a way that’s easy for anyone to understand.
These videos break down your message into bite-sized pieces, making the complex stuff sound simple and relatable.
Example: Think of that Dropbox video that went viral – in just two minutes, Dropbox explained its entire product, brought in millions of new users, and made it all look effortless.
Why Businesses Love Animated Explainer Videos
1. Grabs Attention and Keeps It
Let’s face it: most people won’t give you more than a few seconds to convince them.
With animation, you can hook them instantly. Bright visuals, moving characters, and a clear, straightforward message keep people watching and – better yet – understanding what you’re all about.
2. Converts Viewers into Customers
These videos are designed to convert, plain and simple. You’re not just explaining what you do; you’re showing them why they need it. When done right, animated explainers have helped some businesses increase conversions by up to 80% on their landing pages.
3. Perfect for the Homepage, Social Media – Anywhere
Explainer videos fit in wherever you need them. Website homepage? Great. Email marketing campaign? Easy. Social media? Even better.
And because they’re animated, they don’t get outdated quickly, so they’ll keep working for you over time.
Types of Animated Explainer Videos
Every business has a different vibe and different needs, so there are a few types of animated explainer videos to choose from.
- Whiteboard Animation: Ideal if you want a no-nonsense, educational style. Think of it as a hand sketching out your ideas step-by-step.
- 2D Character Animation: Add a human touch with relatable characters who tell your story. Great for services that want to seem approachable.
- Motion Graphics: Sleek and modern, perfect for tech or SaaS companies that need a more polished look.
- 3D Animation: High-end and visually impressive, though it can be pricier.
How to Make an Animated Explainer Video That Works
To get the most out of an animated explainer, stick to these key rules:
- Keep It Short: Aim for 60-90 seconds. The faster you get to the point, the better.
- Start with the Problem: Hook people by identifying the problem they’re facing – that’s what makes them stick around for the solution.
- End with a Clear Call to Action: Don’t leave people hanging. Tell them exactly what to do next, whether that’s “sign up today,” “learn more,” or “start a free trial.”
FAQs about Animated Explainer Videos
Q: Are animated explainer videos expensive?
A: They can vary. Basic videos can be affordable, while 3D animations are on the higher end. But for most businesses, the return on investment makes it worth the cost.
Q: How long should an explainer video be?
A: Generally, 60-90 seconds is ideal. Just long enough to get your message across without losing your viewer.
Q: Where should I use my explainer video?
A: Start by embedding it on your homepage or key landing pages. Social media channels and email marketing campaigns are also great spots.
Q: Do animated explainer videos really improve conversions?
A: Yes, many businesses have reported conversion boosts of up to 80% on pages with explainer videos. It’s one of the easiest ways to capture interest and encourage action.
How Animated Explainer Videos Benefit Your SEO
Let’s talk SEO.
If you’re looking to boost time on page, an explainer video is gold. Visitors who watch a video often stay longer, improving your dwell time and signaling to Google that your page has value.
Plus, uploading your explainer to YouTube can give you an extra boost in search rankings, both on YouTube and Google.
Key Takeaways
So, here’s the bottom line: Animated explainer videos are one of the simplest, most effective ways to tell your brand story.
They keep people engaged, convert viewers into customers, and help you stand out in a sea of content.
If you’re not using them yet, you’re probably leaving money on the table.
Ready to make it happen?
More on How Explainer Videos Boost Brands
Want to see some examples? Check out these links to learn more and see real examples:
