Why Explainer Videos Work—and How They Help Your Business
Let’s get straight to it: explaining stuff online can feel like an uphill climb. You’ve got only a few seconds to make people get it, or they’re off, scrolling away. That’s where explainer videos come in.
Now, you might be asking, Are explainer videos really worth it? Well, here’s the lowdown:
Quick and Effective Communication
First off, explainer videos are short, straight to the point, and pack a punch. They communicate the basics fast. Think about it: people are more likely to watch a quick 60-second video than read two or three paragraphs.
In fact, studies show that 95% of a message sticks when people watch it in a video, compared to just 10% from reading text. That’s huge for making sure your message sticks.
Real Talk Example:
Take Dropbox. They kicked off with a simple explainer video, and it got people hooked on their product in just 90 seconds. The result? They skyrocketed from 100,000 users to millions. That’s how powerful a well-made explainer video can be.
Multi-Platform Power
Explainer videos aren’t just stuck on your website. These videos work on almost any platform: social media, YouTube, LinkedIn, email—name it. By having your explainer video in more places, you’re putting your brand in front of more eyeballs.
And the best part? Platforms like LinkedIn and Facebook push video content hard, meaning a well-placed video can go further than text.
Internal Link: Check out this guide to using explainer videos for different business niches for ideas on tailoring your content by platform.
Simplifying Complex Ideas
Got a complex service or product? Explainer videos make it easy to show what you do without overloading people with info.
They’re great for tackling heavy topics. Explainer videos use animation, voiceovers, and visuals to make it all digestible.
Example: If you’re in tech or finance, videos work wonders for simplifying products or services that might feel intimidating. For a SaaS business, an explainer video can be the difference between someone understanding your app—and deciding it’s not worth the hassle.
Boosts Engagement and Trust
Let’s face it: trust is tough to build online. But explainer videos make your brand feel real and reliable. A well-made explainer video makes people say, “This brand knows what they’re doing.”
People are naturally drawn to video content. So, when they see a video explaining something clearly, it builds credibility. They start to view you as the expert. That’s a powerful first impression.
And guess what? 57% of people are more likely to buy from a brand after watching an explainer video because they feel more confident in the product.
Increased Sharing Potential
Explainer videos are shareable gold. In fact, video content gets shared more than 1,200% more than text or image-based posts. The takeaway? People love sharing videos, so if your explainer video connects, it can spread like wildfire.
Imagine how much further your message can reach with that sharing power.
External Resource:
Need proof? Here’s a breakdown of how companies are using video to drive traffic and brand awareness. Check out this article on explainer video success stories.
SEO Benefits of Explainer Videos
Google loves video. In fact, websites with video are 53 times more likely to rank on the first page of Google.
So, adding an explainer video to your homepage or product pages can actually help boost your SEO, making it easier for people to find you.
Internal Link: Want more info on how videos help SEO? This guide on SEO benefits of business videos breaks it all down.
FAQs on Explainer Videos
Q: How long should an explainer video be?
A: Keep it short—under two minutes works best. People tune out if it’s too long, so make sure every second counts.
Q: Are explainer videos expensive?
A: They can vary, but the ROI often outweighs the cost. You can start with a simple animated explainer and grow from there.
Q: Do explainer videos really increase conversions?
A: Yes! Explainer videos can boost landing page conversions by up to 20%. The clearer the message, the more likely people will buy or engage.
Q: Can an explainer video help my brand even if I’m a small business?
A: Absolutely. In fact, small businesses often see the biggest impact. When people see what you do, they’re more likely to remember and recommend you.
Ready to Dive into Explainer Videos?
Explainer videos aren’t just a nice-to-have; they’re a game-changer for your brand. They boost engagement, trust, and conversions, giving your audience exactly what they need to take action.
So if you’re ready to put your message out there with a video that people actually watch, don’t wait.
