You’re an expert plumber, roofer, electrician, or HVAC technician. You’ve spent years perfecting your craft, building a reputation for quality work, and investing in the best tools and equipment. Yet despite all your expertise, there’s one sound that’s been conspicuously absent lately: your phone ringing with new customer inquiries.
If this scenario feels painfully familiar, you’re not alone. Across the United Kingdom, skilled tradespeople are facing a frustrating paradox. Homeowners desperately need their services—the home services industry is experiencing unprecedented growth, with spending expected to increase by £4.8 billion through 2028. Yet many excellent businesses are struggling to capture their share of this booming market.
The problem isn’t your skills or your service quality. The problem is that potential customers can’t find you, or worse, they find you but don’t trust you enough to pick up the phone. In today’s digital-first world, traditional marketing approaches are no longer enough. Homeowners are researching online, comparing multiple businesses, and making decisions based on what they see on their smartphones before they ever consider making a call.
The good news? There’s a powerful solution that’s transforming how home service businesses attract and convert customers in 2025: explainer video marketing. This article will show you exactly why your phone isn’t ringing and how video can turn your marketing from a money pit into a lead-generating machine.
The Seven Deadly Sins of Home Service Marketing
Before we explore the solution, let’s diagnose the problem. Research into the home services industry has identified seven critical marketing mistakes that are costing businesses thousands of pounds in lost revenue every month. If your phone isn’t ringing, chances are you’re committing at least one of these sins.
The first deadly sin is poor response times. When a homeowner has a plumbing emergency or needs urgent roof repairs, they don’t wait around. They call multiple businesses, and the first one to answer gets the job. Studies show that ninety-seven percent of customers expect a return call from a contractor within a week, and fifty-four percent expect it within two days. Yet many businesses miss calls during busy periods, after hours, or on weekends—precisely when emergency work commands premium rates. Every unanswered call represents a job that goes to a competitor who was simply more available.
The second deadly sin is an inadequate online presence. Here’s a sobering statistic: forty-six percent of consumers judge a company’s credibility based solely on its website design. That means nearly half of your potential customers are making snap judgments about your professionalism before they even read about your services. If your website looks like it was built in 2010, loads slowly on mobile devices, or fails to engage visitors within seconds, you’re losing customers before you even have a chance to impress them with your expertise.
The other five sins—not leveraging customer reviews, failing to track marketing effectiveness, ignoring existing customers, inconsistent branding, and underestimating the importance of trust—all contribute to the same outcome: a quiet phone and an empty schedule.
Your New Digital Salesperson: The Explainer Video That Never Sleeps
Now for the good news. There’s a marketing tool that addresses nearly every one of these deadly sins simultaneously, works around the clock without taking a day off, and costs a fraction of what you’d pay for traditional advertising. That tool is the explainer video.
Think of an explainer video as your tireless digital salesperson. While you’re sleeping, spending time with family, or working on a job site, your video is on your website answering questions, building trust, and converting visitors into customers. It never calls in sick, never takes a holiday, and never gets tired of telling your story in the most compelling way possible.
An explainer video on your homepage serves multiple critical functions. First, it captures attention immediately. Ninety percent of consumers now use smartphones for online searches, and video content is far more engaging on mobile devices than walls of text. When a potential customer lands on your website at eleven o’clock at night because they’ve just discovered a leak or their heating has failed, your video is there to reassure them, explain your services, and encourage them to call first thing in the morning—or better yet, to call your emergency line right away.
Second, video builds trust in a way that text and static images simply cannot match. When homeowners see a real person—you or your team—speaking confidently about your services, showing completed projects, and demonstrating genuine care for customer satisfaction, it creates an emotional connection. This is particularly important in the home services industry, where you’re asking strangers to invite you into their most personal space. Video humanizes your business and transforms you from an unknown entity into a familiar, trustworthy professional.
Third, video pre-qualifies and filters your leads. A well-crafted explainer video communicates not just what you do, but how you do it, what makes you different, and what kind of customers you serve best. This means the people who do call you are already informed, already interested, and already inclined to trust you. These are higher-quality leads that convert at much higher rates than cold inquiries.
From Silent Phones to Fully Booked Schedules: The Evidence
At this point, you might be thinking, “This sounds great in theory, but does it actually work?” The answer is a resounding yes, and the data is compelling.
Businesses that incorporate video into their marketing strategy grow revenue forty-nine percent faster year-over-year than organizations without video. That’s not a marginal improvement—that’s a transformational difference. Video marketers also report getting sixty-six percent more qualified leads per year compared to those who don’t use video.
But perhaps the most impressive statistic is this: adding an explainer video to your website can boost conversion rates by up to eighty percent. Think about what that means for your business. If your website currently converts one percent of visitors into phone calls or contact form submissions, video could potentially increase that to nearly two percent. If you’re getting one hundred website visitors per month, that’s the difference between one lead and two leads. Scale that up to a thousand visitors, and you’re looking at ten leads versus eighteen leads—all from the same amount of traffic.
The home services industry has seen particularly dramatic results from video marketing. One study found that businesses using video testimonials and project showcases saw their phone inquiries increase by over fifty percent within the first three months of implementation. Another found that HVAC contractors who used educational “how-to” videos positioned themselves as trusted experts, leading to both more calls and higher-value jobs as customers specifically requested their services.
The reason video works so well for home service businesses specifically is that it addresses the unique challenges of your industry. Homeowners are making high-stakes decisions—they’re choosing who to trust with their home’s critical systems and often spending hundreds or thousands of pounds. Video provides the reassurance, transparency, and proof of expertise that these decisions require.
The Competitive Landscape: Why Video Matters More Than Ever
There’s another compelling reason to embrace video marketing in 2025: your competition is intensifying. The home services industry saw a thirty-two percent increase in new businesses year-over-year in 2023, with over two hundred and seventy-eight thousand new companies entering the market. This means that standing out from the crowd is more critical than ever.
Here’s the opportunity: while competition has increased dramatically, many of these new businesses are still relying on outdated marketing methods. They have basic websites with no video content, inactive social media profiles, and little online presence beyond a Google Business listing. This creates a massive opportunity for businesses that invest in professional video marketing to differentiate themselves and capture market share.
When a homeowner searches for “emergency plumber near me” or “roof repair in Manchester” and finds three businesses, the one with a professional, engaging video on their website has an immediate advantage. That video signals professionalism, builds instant trust, and makes the business memorable. In a sea of similar-looking competitors, video is the lighthouse that guides customers to your door.
Beyond the Homepage: Maximizing Your Video Investment
While a homepage explainer video is the foundation of a video marketing strategy, the most successful home service businesses don’t stop there. They recognize that video is a versatile tool that can be deployed across multiple channels and for multiple purposes.
Customer testimonial videos are perhaps the most powerful form of social proof available. Ninety-three percent of customers read online reviews before making a decision, but video testimonials are even more impactful than written reviews. Seeing and hearing a real customer describe their positive experience creates an emotional connection that text alone cannot achieve. These videos can be featured on your website, shared on social media, and even sent to prospective customers who are considering your services.
Educational “how-to” videos serve a dual purpose. They provide genuine value to homeowners by teaching them useful skills or helping them understand their home systems better, which builds goodwill and positions you as a helpful expert rather than just a salesperson. At the same time, these videos attract organic traffic through search engines and social media, bringing new potential customers to your website who might not have found you otherwise.
Seasonal reminder videos are excellent for generating recurring business. A video reminding homeowners to schedule their annual boiler service before winter, check their roof after autumn storms, or prepare their air conditioning for summer can prompt previous customers to book appointments while also attracting new customers who are searching for these services.
Behind-the-scenes videos that show your team at work, introduce your staff, or showcase your equipment and processes humanize your business and build trust. These videos are particularly effective on social media platforms like Facebook and Instagram, where they can be shared widely and help build your local reputation.
Making the Investment: Why Now Is the Time
If you’ve read this far, you’re likely convinced that video marketing could benefit your business. The question now is: what’s stopping you from getting started?
For many business owners, the hesitation comes down to three concerns: cost, time, and technical expertise. These are valid concerns, but they’re also increasingly outdated in 2025.
The cost of professional video production has decreased dramatically in recent years, while the quality has improved. More importantly, video should be viewed not as an expense but as an investment. Unlike traditional advertising that stops working the moment you stop paying for it, a video is a permanent asset. A video you create today can continue generating leads and building trust for years to come, making its effective cost per lead lower and lower over time.
The time concern is also less of an issue than you might think. Working with a professional video production company means you don’t need to become a videographer or spend hours learning editing software. Your role is simply to provide information about your business and perhaps spend an hour or two on filming day. The production company handles everything else—scripting, filming, editing, and even optimization for different platforms.
As for technical expertise, that’s precisely why professional video services exist. You wouldn’t expect a homeowner to repair their own boiler or replace their own roof—that’s why they call you. Similarly, creating professional, effective marketing videos is a specialized skill that’s best left to experts who understand not just video production but also marketing strategy, consumer psychology, and the specific needs of home service businesses.
The Monthly Video Strategy: Consistency Is Key
While a single explainer video can make a significant impact, the businesses seeing the most dramatic results from video marketing are those that embrace a consistent, ongoing video strategy. This is where the concept of a monthly video package becomes particularly valuable.
Think about it this way: if one video can increase your conversion rate and generate more leads, what could twelve videos do over the course of a year? Each new video is another opportunity to rank in search results, another piece of content to share on social media, another tool to nurture leads and stay top-of-mind with past customers.
A monthly video strategy allows you to systematically address different aspects of your business and different customer needs. One month you might create a customer testimonial video. The next month, an educational how-to video. The following month, a seasonal promotion. Over time, you build a comprehensive library of video content that works together to establish your brand, demonstrate your expertise, and generate a steady stream of leads.
The businesses that commit to consistent video marketing also benefit from compound growth. Each video you create adds to your online presence, improves your search engine rankings, and increases the chances that potential customers will find you. This creates a snowball effect where your marketing becomes more effective over time, even as your cost per lead continues to decrease.
Taking Action: Your Next Steps
If your phone isn’t ringing as often as you’d like, if you’re losing jobs to competitors despite offering superior service, or if you’re simply tired of wasting money on marketing that doesn’t deliver results, it’s time to embrace video marketing.
The home services industry is more competitive than ever, but it’s also more lucrative than ever for businesses that market themselves effectively. Homeowners are spending more on home improvements and repairs than at any point in history, and they’re actively searching for trusted professionals to help them. The question is: will they find you, or will they find your competitor who invested in professional video marketing?
The transformation from a quiet phone to a fully booked schedule doesn’t happen overnight, but it does happen. Businesses across the UK are discovering that video marketing isn’t just a nice-to-have luxury—it’s an essential tool for growth in the digital age. The sooner you start, the sooner you’ll see results.
Your expertise deserves to be showcased. Your quality work deserves to be seen. Your business deserves to thrive. Video marketing is the bridge that connects your excellence with the customers who need you.
Ready to turn up the volume on your lead flow? Book a free, no-obligation fifteen-minute consultation with Anthony Animates. We’ll show you exactly how a monthly explainer video package can get your phone ringing again and transform your home service business. Don’t let another day go by with a silent phone—take action now and discover what professional video marketing can do for your business.
