Picture this: a family has just spotted rats in the kitchen at 10pm. They’re stressed, they’re searching “pest control near me” on their phone, and they’re scrolling through three or four local websites in a row.
Your logo, your prices, and your bullet points matter… but what really tips the scales is how safe, competent, and responsive you feel compared to everyone else.
That’s where video comes in. When people can see how you work, hear your tone, and watch you solve real pest problems, trust jumps fast – and that trust turns into calls, quotes, and booked jobs.
Key takeaway What it means for your pest control business Video builds trust faster than text alone Homeowners can see your technicians, vehicles, and process before they ever call you. Simple explainer videos cut through panic Short clips that show “here’s what we’ll do first” calm people down and make you the obvious choice. Video boosts local SEO and visibility Pages with video tend to keep visitors on-site longer, which supports stronger visibility for local searches. Reusable content across site, ads, and email One good video can appear on your homepage, Google profile, social ads, and follow-up emails. You don’t need to be a “natural on camera” Animated and hybrid explainer videos let you sell your service without feeling like a presenter.
Why video fits pest control so well
Pest control is a “trust first” service. People are letting strangers into their homes, often when they’re already anxious or embarrassed. They don’t just want a company that is cheap; they want a team that looks safe, expert, and organised.
Video helps you show that quickly:
- Your uniforms and vans look professional.
- Your technicians explain calmly what they’re doing.
- You show before/after results instead of just promising them.
I talk about this more broadly for local companies in Animation For Success – How Local Businesses Can Harness The Power Of Animated Videos, where the focus is on using animation to communicate clearly and stay memorable as a local service.
For pest control, you also need to speak to local fears and local conditions. That’s where stories, characters, and visual metaphors shine. In Visual Storytelling – How Animated Videos Connect With Local Customers, I break down how simple animated scenes can reflect real neighbourhoods, common pests, and everyday situations your clients recognise.
And there’s a search benefit too. When you embed helpful videos on your pest control service pages, your site tends to keep visitors around longer and answer their questions more clearly. I share the data side of that in Why Business Videos are Essential for SEO: Statistics and Insights, but the short version is this: video is one of the strongest assets you can add to a local service site if you want more calls and contact form enquiries.
What homeowners want to see before they call you
When someone discovers a nest, bites, or droppings, they want answers on three things:
- “Do you deal with this pest?”
(Rodents, wasps, bed bugs, cockroaches, termites, wildlife, etc.) - “Will you solve it properly and safely?”
(No half measures, no mystery chemicals, no disappearing in 10 minutes.) - “How quickly can you help?”
(Same day, next day, emergency call-out windows.)
Text can cover those points, but video lets you show:
- A 60–90 second animated explainer that breaks down your process step by step.
- Short clips of technicians walking through real jobs (with client permission).
- Simple diagrams that show how you track, treat, and prevent future activity.
These are the kind of assets that turn a nervous late-night search into a “Let’s just call these folks, they clearly know what they’re doing.”
Core video types every pest control company should have
You don’t need a giant content library to make video work. If you focus on a tight set of high-impact pieces, you can reuse them across your whole marketing setup.
Here are the main types I recommend to pest control clients.
1. The homepage “why choose us” explainer
This is your hero video – the one that sits above or near the fold on your homepage and gives people a fast, visual answer to:
- Who you are.
- What pests you deal with.
- How your process works.
- Why you’re safer and more thorough than cheaper options.
This is where animated explainers shine, because they let you demonstrate common pest problems without showing real infestations in graphic detail. My 2d Animation Explainer Videos page walks through how I use simple character-based scenes to do exactly that for service businesses.
2. Service-specific videos (rodents, insects, birds)
Next, you can create short videos for your main categories:
- One for rodent control.
- One for insect control (wasps, bed bugs, cockroaches).
- One for bird or wildlife control if that fits your service.
Each one should focus on:
- The signs homeowners usually notice first.
- What your inspection looks like.
- How you treat and follow up.
- What you do to help them prevent a repeat.
For more process-led explanations, whiteboard style can work very well. On Whiteboard Animation Services I break down how simple drawings and a clear voiceover can make complex steps feel very straightforward – ideal for explaining safety, legal obligations, and treatment plans.
If you’re unsure whether whiteboard fits your brand, Are Whiteboard Videos Really Worth the Investment? Pros and Cons Explained walks through where this format shines and where another style might be better.
3. Testimonial and “after the job” clips
Stories from real customers are gold for a trust-heavy service like pest control.
Aim for short, simple videos where clients answer prompts such as:
- What problem did you have before calling us?
- What was it like when our technician arrived?
- How do you feel now the issue is fixed?
You can mix these with brief “after” clips: clean lofts, sealed entry points, treated kitchens. Even 15–30 second videos can be powerful here.
Table: Video type vs marketing goal
| Video type | Main goal | Where to use it |
|---|---|---|
| Homepage explainer | Turn first-time visitors into enquiries | Homepage hero, Google Business Profile, YouTube channel |
| Service-specific explainer (rodents, insects, birds) | Answer “Do you handle my problem?” and “Is it safe?” | Service pages, quote follow-up emails, blog posts |
| Testimonial videos | Build trust and remove doubts | Homepage, testimonials page, remarketing ads |
| “After the job” clips | Show clear outcomes and tidy work | Social media, before/after blog posts, landing pages |
| Short tips videos | Stay top of mind and show expertise | Instagram, Facebook, TikTok, seasonal email campaigns |
Where to use your pest control videos for maximum impact
Once you have a small library of videos, the next step is to place them where they can influence real buying decisions.
1. Your website: the digital shopfront
Your site is often the first serious contact point, so use your videos where they match the question on that page.
- Homepage → your main “why choose us” explainer.
- Individual services → pest-specific explainer videos and short clips.
- FAQ page → quick animations answering common questions (pets, children, safety, guarantees).
- “About” page → short founder or team video to humanise your brand.
2. Local SEO and Google Business Profile
Your Google Business profile plays a big part in who calls you first. Upload short clips that show:
- A technician arriving at a house (no addresses needed).
- A quick “Here’s how we handle wasp nests safely” talk to camera.
- A simple animation snippet where you highlight your inspection process.
These same videos can sit on blog posts where you talk about seasonal pest problems, which supports longer time on page and more trust from both visitors and search engines.
3. Paid ads and remarketing
Video also slots neatly into ad campaigns, even on fairly modest budgets.
For example, you could:
- Run a short YouTube or social ad that speaks to one clear problem: “Hearing scratching in the loft at night?”
- Send clicks to a landing page with your main explainer video and a simple quote form.
- Retarget people who visited the page but didn’t enquire with testimonial clips.
This is where character-driven animation can stand out. If you want a more cinematic, character-led presence, my 3D Character Explainer Video Services page shows how 3D characters can represent your ideal customer or your technicians in a very memorable way.
4. A simple deployment plan for your first pest control video
Here’s a straightforward way to roll out your first video so it actually gets used, not just uploaded once and forgotten:
- Launch on your homepage
Embed the video near the top of the page and update your copy so it supports the script instead of repeating it word for word. - Add it to your Google Business profile
Upload a short version there with a thumbnail that clearly shows “Pest Control” plus your area. - Share it on social with a clear call to action
Post the video on Facebook, Instagram, and YouTube with a direct link to your booking or quote page. - Drop it into your follow-up emails
When someone requests a quote, include the video in your reply so they can see how you work while they’re comparing you with competitors. - Reuse snippets as short tips clips
Slice out 10–15 second segments that answer mini questions and use them across social channels through the year.
Turning pest control videos into a simple lead funnel
Once your videos exist and are placed in the right spots, the next step is to let them drive a simple, repeatable flow of leads instead of sitting there as one-off pieces of content.
A funnel for a pest control firm doesn’t need to be complicated. It just needs to catch attention, explain clearly, and make it easy to enquire.
On Explainer Video Funnel Starter Kit I walk through this structure in detail for service businesses. Here’s how it translates to pest control.
The basic funnel flow
- Hook
Short video or clip that calls out a problem: noises in the loft, wasps in the roof, bites in the bed. - Explainer
Your main video that shows how you diagnose, treat, and prevent. - Landing page
A focused page with the video, social proof, and one main call to action: call now or request a quote. - Follow-up
Email or SMS sequence that checks in, answers questions, and nudges people to book a visit.
You can see a similar thought process for service trades in Your Phone Isn’t Ringing? How to Fix Your Home Service Marketing in 2025, where I break down why many skilled tradespeople are quiet even when demand is high.
Table: Funnel stage, asset, and what to measure
| Funnel stage | Video asset | What to track |
|---|---|---|
| Hook (ads / social) | 15–30s clip calling out a pest problem | Views, click-through rate, cost per click |
| Explainer (homepage / landing) | 60–90s main explainer video | Watch time, scroll depth, contact form starts |
| Landing page | Page with video, testimonials, and form | Conversion rate, calls, form submissions |
| Follow-up | Short explainer snippets in email/SMS | Reply rate, bookings after first enquiry |
| Remarketing | Testimonial and “after job” clips | Return visitors, extra enquiries from warm audience |
From here, the final piece is how you present your service and process when we work together on these videos – which leads into your closing section and call to action.
5. Final part and wrap-up (with table and remaining internal links)
Here’s the closing section that would complete the article and bring it back to you as the provider.
What it looks like to work with me on your pest control videos
If you’re running a pest control company, your day is already full: call-outs, staff, vehicles, equipment, paperwork. Sitting down to storyboard an animated video is probably the last thing you want to worry about.
That’s why my goal is to handle the heavy lifting for you.
You’ll see a similar approach in Video Marketing for Accountants: The 2026 Guide to Getting More Clients – professional services and local trades both need clear, trust-based communication, not flashy gimmicks.
Here’s how a typical pest control project runs with me:
- Discovery call – We talk through your services, area, typical clients, and pests you handle most often.
- Script and concept – I write a clear, conversational script that sounds like you on your best day explaining the job.
- Storyboards and visuals – You see key frames and style options before anything moves.
- Production and sound – I handle animation, voiceover, sound design, and final export.
- Launch support – You get guidance on where to place your video on your site, in emails, and on social.
If you’d like something more character-driven or cinematic, we can also explore 3D Character Explainer Video Services for a flagship video that really stands out.
Table: From first contact to live pest control video
| Phase | What I handle | What you do |
|---|---|---|
| 1. Discovery | Questions about your services, area, and clients | Share how you work and what makes you different |
| 2. Script | Write and refine a clear script | Approve, tweak, or add stories and details |
| 3. Visuals | Design style frames, characters, and scenes | Approve the look and feel |
| 4. Production | Animate, add voiceover, mix sound, export files | Sit tight while the video comes together |
| 5. Launch | Advise on placements, thumbnails, and snippets | Add the video to your site, Google profile, and emails |
When you’re ready to plug that video into a full funnel, we can adapt the same assets into shorter clips and build out the kind of setup I describe in Explainer Video Funnel Starter Kit.
Final thoughts: Let video handle the heavy lifting
Pest control is stressful for your customers, and crowded for you. Many firms sound almost identical on paper: same pests, same areas, similar pricing.
Video gives you a simple way to stand apart:
- Show your team instead of just listing names.
- Walk through your process instead of hoping people read long paragraphs.
- Let happy clients talk on your behalf instead of relying only on text reviews.
